About / Mimi Bos

If I have a vision,
I make it reality.

no exceptions, no excuses
Mimi Bos, black and white portrait
Mimi Bos · Founder
65+brands
200+videos delivered
1 in 3clients rebook
€0spent on courses, ever
3languages
The story, in order
2005 · 2011Beijing

Six years in Beijing. Two cultures for the price of one.

half Dutch, half Chinesestill speaks the language
Age 12The camera

Her mother’s camera, borrowed permanently.

no course, no mentor€0 ever paid to learn
The YouTube yearscountfabulisa

A kid with a channel, an audience and a trophy shelf.

240K+ views, one videoself taught edit + postcontest wins, repeatedly
2022 · 2025Hippie Fish, Zandvoort

A beach club’s phone, turned into national reach.

700K peak video views100K+ again and againshot between tables
2024UGC

UGC as the front door. Never the ceiling.

“a way to unleash my creativity”
65+ brands4M views, one skincare campaign
NowMaison Bos

A studio that directs campaigns and builds its own tools.

strategy through directionruns on an AI system she built
Capabilities

Not a menu.
A stack.

01

Campaign strategy

Concept banks, phased calendars, claim safe copy. Roquebrun started as 44 researched concepts.

02

Creative direction

Concept, scripts, casting, on set calls. Including killing scenes and writing better ones on location.

03

Photography

Product stills, editorial, on set.

Self taught since age 12
04

Videography

Phone native UGC through campaign film, in the format the placement demands.

05

Edit & color grade

Through to broadcast delivery: ProRes masters, captions, loudness. No external post house.

06

Motion graphics & 3D

Kinetic type and 3D treatments, delivered as transparent ProRes 4444.

07

Performance UGC

Hooks, watch time, For You share. Four million views for Erborian across three videos.

08

AI built systems

The studio runs on an AI operating system Mimi built herself. Now a practice: see AIGENCY.

Gear

The kit

Camera[Mimi: your camera bodies here. A voice memo is enough.]
Glass[Lenses, in the order you grab them.]
Light & sound[Lights, mics, the difference makers.]
Post[Edit and grade setup, plus the AI stack.]
let’s create

Work with the studio

mimi@maisonbos.com